How to Write a Blog Post
Every successful marketing plan starts with a successful blog. But remember, not all writing is the same. That doesn’t mean you should get discouraged! If you can learn the basics, you will be able to write an engaging blog post for your targeted audience!
Don’t Let Your SEO Fail
First, why do you need a blog? Well, your SEO will fail without a consistent blog. To start a blog, you will want to determine the type of writing style you want to go for. This will be based on your targeted audience.
Some of my go-to blog styles include how to blog posts, which explains how to master something with helpful and actionable tips. Or a list-based blog, which summarizes all you need to know about a topic in a list form.
What Makes a Good Blog Post?
To create a good blog post, you want to create something that someone wants to read. If it is captivating enough, you will be able to attract your audience to come back for more.
How is this done? A blog post must be interesting and educational! People are going to come to your post to get answers to a question or to learn about a certain topic. Provide your audience with answers and tips while also promoting your brand.
Starting Your Blog Post
We all know that any blog post needs to include an intro that captures the attention of your audience and hooks them in. But there are other things you must establish first.
Your targeted audience needs to be established so you know what will resonate with them. This is where creating your brand’s buyer persona comes into play.
Next, identify the topics that you want to write about. Planning a content calendar with relevant topics is going to help keep these topics organized.
Titles and Intros…Oh My!
We mentioned before that your blog’s introduction is important. But so is the title! With the title and introduction, you are trying to summarize your post in the most interesting way. Don’t be afraid to make some changes as you go. Sometimes when you start writing, you will be able to edit your title and introduction to be more fitting.
You want these to be short, to the point, and easy to read.
The Power of an Outline
To organize all of your great content, create an outline. An outline will help you organize all of your thoughts and it is an easier way to format your blog post.
The best thing you can do when writing a blog post is to just dive in and start writing! Don’t be afraid to establish a voice and show your personality in your writing. Of course, your first draft will be your final draft. But if you can just start writing, things will eventually come together!
After you have started, you will want to take the time to proofread, edit, and of course use spell check. There are so many great tools out there that will help your posts, like a thesaurus and even online tools to check your grammar.
Go Out with a Bang
When it comes to ending your blog, there are a few different options. The most beneficial is ending your post with the proper CTA. You can also include a short blurb about your company. Don’t forget to make sure your post is optimized for SEO with keywords and links. This always adds additional value to your blog.
Use a Professional Agency
With practice and experience, you will get better as you go. But if you are still scared to start a blog yourself, leave it up to the professionals. A digital agency in Phoenix can write blog posts for your company. Most agencies have experienced writers on board that will not only write stellar content but make sure it is complete with all of the necessary bells and whistles for your SEO.