Sprint Genius Bar
May 24th, 2009
A friend of mine took this picture at one of the new Sprint Genius Bar clones, which Sprint calls Ready Now.
Nice try.
A friend of mine took this picture at one of the new Sprint Genius Bar clones, which Sprint calls Ready Now.
Nice try.
Actually the Ready Now queue is for access to a Sprint Sales Associate (like the Apple Retail Store “Specialists” that walk the floor). After your wait at the Sprint store, you must work to make it clear to the salesperson you have a real problem (and don’t need a shiny new phone). Once the sales associate figures out you won’t buy a new phone, he/she takes your phone through a door leading to a private, off-limits room in the back where your phone is triaged by a nerd. If your “sales associate” is not tech savvy, he/she may not be able to relay what you told them (whereas at the Apple Genius Bar you can directly describe the issue).
I’ve been treated fairly by Sprint’s nerd several times. It’s just a completely different approach.
What I didn’t expect was the artistic majesty that was delivered promptly at 11:45am on Friday morning. Some had the atomic logo, some had “genius.com” scrolled across the top. The orange and green were perfectly matched to our corporate colors. In all, we had three dozen branded cupcakes that would make any marketer (including ours!) proud.