Comments on: Killer

By: Asgeir S. Nilsen

Asgeir S. Nilsen — Tue, 15 Apr 2008 11:38:29 +0000

Just wait till they release the Killer Killers..

By: Greg

Greg — Mon, 14 Apr 2008 17:30:21 +0000

Saying you've got the iPod/iPhone/Windows/TiVo/Prius/... killer shows that you aren't an innovator. It shows that you can simply imitate someone else's strategy. I dissected this in Managing Deliverables on our corporate blog: While the competition is copying Apple's new product, Apple is busy developing something even better.

By: CodeToJoy

CodeToJoy — Sun, 13 Apr 2008 05:45:09 +0000

re: can't think of an example. I can. There is one company that doesn't necessarily innovate the idea but innovates the approach (often radically). They said it, not me (see dates): Mapquest Killer Hotmail Killer This ultimately depends on the line whereby a radical approach constitutes a new offering/product. That's hard to nail down.

By: Eric Burke

Eric Burke — Sun, 13 Apr 2008 02:33:22 +0000

Blah blah blah blah

By: Dean

Dean — Sat, 12 Apr 2008 22:50:27 +0000

I’m thinking about starting a new blog that’ll be a “Stuff That Happens” killer.

By: Jayce

Jayce — Sat, 12 Apr 2008 21:53:31 +0000

This also gives you a tool to destroy the competition’s product.

Just get an article written about the competitor’s product with the word “killer” in the title.

Now, everyone will realize that the product sucks. Of course, the competitor can retaliate by getting your product reviewed with the title “killer” in the title. Now it becomes a matter of who can make the article circulate the most.

In some cases, you can’t blame the company that makes the product. They may never refer to their product as “iPhone killer”, even if they wish it were one. They are most probably going after some other market (you simply can’t win when dealing with a company that has a religious following).

It is just naïve, overenthusiastic fan-boys that write up nonsense with “killer” in the title.

In any case, your logic stands. A classic Eric Burke observation.